This is my first design for our production company. Unintentionally, this logo does resemble that of the BBC but the green around the letter D adds a unique twist. Since our group was formerly 'Green Productions', I have incorporated this colour to keep with our theme. The green also connotes wealth and can suggest to the audience that we are a professional, wealthy and well-known channel creating verisimilitude for the audience and to make our production more believable. The background of this logo, however, could be problematic when trying to place it various frames - our last shot with the titles will be black and we would need a white background on the logo. This could make it look less professional for our trailer.
My second design also incorporates the green from our previous group and the previous design to connote wealth, but the font I have used for 'DECS' also makes it look like the logo is for a record company, rather than a production company. It's for this reason I will not use this logo as we do not wish to confuse our audience. Though the diamond creates a background for the channel name to stand out, as with the background in my first design, it would be difficult to add the logo to random frames since it would need a white background taking away the professional quality seen with other channel logos.
This is my final design for our channel logo. This time, I have removed the green and used a greyscale colour scheme so that the logo can easily be applied to any frame in our trailer. The bubble writing within the smaller rectangle connotes youth and creativity, showing that our channel broadcasts shows for all the family - including our soap opera. This is also demonstrated with the outline of the logo as it fades similarly to a pencil line connoting our channel's ability to adapt to the market and produce new, creative shows. Unfortunately, this may be more appealing to a younger target audience and not to the older generations which could prevent some viewers watching our channel. However, this is similar to our aim for our soap opera - we wanted to modernise what is considered to be an old-fashioned, rural soap opera.
I have chosen my final design to be presented to the group as it connotes our young approach to soap operas and also has an easy colour scheme which can be applied to any frame.
