Deciding our Target Audience

 In order to decide our target audience, I have looked at existing media products and our own soap opera brief. As a group, we concluded that for our soap opera, and with most soap operas today, our target audience will be both males and females, aged 13 onwards, of demographic groups B, C1, C2, D and E as these are the members of the public most likely to be able to identify with the characters and their experiences. This excludes bankers, lawyers doctors and those born into upper class status (demographic group A) as these are generally a small percentage of the population. The ethnicity of our audience would be predominantly British, but would also include european, asian and eastern european minorities as with the verisimilitude of our soap reflecting a diverse, British society. Our audience will also include homosexuals as we have a homosexual character in our soap opera. This audience will be able to identify with the characters the easiest, and therefore should be able to enjoy our soap opera the most (identification, uses and gratifications theory).


In order to create the highest ratings possible, our soap opera should appeal to the larger demographic groups, such as group E, as there is a higher percentage of students, pensioners and, currently, unemployed people to view our soap. They are also more likely to have the time to watch soap operas rather than doctors or someone of a similar profession due to their busy lifestyle and long working hours.