'Hollyoaks' is a soap opera broadcasted on Channel 4, usually from 6:30pm to 7:00pm every weekday. Since the soap is shown before the watershed (9pm), it is implied there is no extreme or disturbing scenes or strong language throughout the programme. If anything that could be classed as 'distressing' is featured in an episode, a helpline is displayed at the end of the show during the final credits. As other soap operas are on later in the evening (e.g. Eastenders at 7:30pm), it's ensured there is a wider audience to watch the show. The time of broadcasting also suggests an audience of teenagers to young adults since it's after schools, colleges or businesses would close but is late enough for young children not to watch, applying to demographic groups B to E. Furthermore, this suggests that there could be mature themes, though not distressing. Without commercials, each episode lasts around 24 minutes.
The 2011 Hollyoaks cast |
There were a total of 16 characters, 9 females and 7 males, all approximately aged between 20 and 30 which implies that the target audience is both males and females in their late teens to thirties or demographic groups B and below. A majority of the characters were white though 2 characters from other ethnicities were used, perhaps as tokenism, in order to produce verisimilitude and reflect a British city or town and help the audience to identify with the characters (Uses and Gratifications Theory).
EastEnders Table
'EastEnders' is broadcasted on BBC1 every weekday except Wednesday, at 7.30pm or 8:00pm before the watershed. Like Hollyoaks, this means that there is no extreme or disturbing scenes and strong language throughout the programme with a helpline in place if anything distressing does appear in an episode. The time of broadcasting of the soap opera means that there is some competition from Coronation Street (ITV) as this is also broadcasted at 7:30pm on weekdays, with a similar target audience of demographic groups B to E. The later time also suggests mature themes and dramatic story lines but not that distressing to the viewer. The characters in EastEnders include a variety of ages spanning from teenagers to the elderly and so this implies that the show aims to reach a wide target audience of both sexes. As a later showing soap, more people who travel further to go to work can watch it, also reaching the target audiences of demographic groups B to E but in higher numbers. With TV tax, the BBC does not use commercials from external sources to fund their company and so there are no commercials during EastEnders. As a result, each episode lasts around 28 minutes.
Where this episode of EastEnders was set and filmed |
The character of 'Whitney' was at the centre of the murder/prostitution story line |