Tuesday, 28 June 2011

Television Content and the 'Watershed'

In television, the 'Watershed' is the time at which content with mature or adult themes can be broadcasted. It divides the time at which media suitable for families can be aired and media with content suitable for adults. In the UK, this is 9pm though these times vary globally and also can restrict advertising. Content not to be aired before the watershed includes things such as death, sex, violence, drug abuse or nudity. 


One of the regulations from Ofcom states: "Audience research shows strong support and recognition for the watershed on all television channels. The watershed plays a crucial role for parents and carers with children aged 5 to 8 and trust in pre-watershed programming is essential, particularly leading up to 1930." 


(Source: http://stakeholders.ofcom.org.uk/binaries/broadcast/guidance/831193/section1.pdf)


In order to comply with regulations of broadcasting and to keep with the demands of the current audiences, we need to ensure that our soap opera trailer complies with the rules depending on when our trailer is broadcasted, specifically before 9pm.